Sorry about the quiet around here. One more exam and I should have a master's degree. Awesome, huh?
Random thought from watching television: Why do crop companies advertise on television?
During The Simpsons' normal premier slot last night, I saw an advertisement by DeKalb about their corn, how superior it was, and how farmers should plant it. I can't help but wonder if this is an effective use of advertising dollars. A commercial during this primetime slot seems like it would be expensive, and how many farmers would be watching? They're not exactly a huge chunk of the population, so they're going to be a proportionally small chunk of The Simpsons' audience. At least, I assume they would be.
Then again, I have no idea what the most "efficient" way of advertising to farmers would be. Any ideas?